This Black-Owned Kawaii Fashion Brand Doesn’t Give A F*ck About Your Diet, Susan

Last year, while creating our list of 70+ Quirky, Black-Owned Businesses For Geeks, Nerds and Free Spirits, we came across a fan favorite.

We introduce you to Fat Mermaids, a black-owned quirky, kawaii fashion brand that encourages women to take up space and eat pizza if they want to.

Fat Mermaids is owned by Jai Mobley, a self proclaimed fat mermaid, cupcake junkie, and unicorn lover. Fat Mermaids centers fat women and femme identified people who like life a bit colorful and quirky.

“We believe in being magical, bold, and taking up space in a world that tries to ironically, make us feel small.”

One of her most popular design seems to be her shirts that read “IDGAF About Your Diet, Susan”.

We agree. Who asked you, Susan? STFU.

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Ready to join the Fat Mermaid Gang? Make sure to follow along on Instagram and to shop the site (they serve sizes S-5XL).


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